Across all eight markets, PWHL teams brought Pride to life this season through integrated game experiences including pre-game mixers, live performances, in-game storytelling, and community engagement that celebrated and amplified LGBTQ+ voices.
Additionally, the PWHL joined forces with queer-owned Canadian apparel brand Peau De Loup to create a seasonless Pride collection. Created by the LGBTQ+ community, for the LGBTQ+ community, this collaboration reclaims the rainbow as a declaration, not decoration.
