Bravado Designs named the official bra partner of the PWHL
NEW YORK AND TORONTO (December 11, 2024) - Bravado Designs, the globally recognized, female-led and designed intimate apparel brand, is thrilled to announce its partnership with the Professional Women's Hockey League (PWHL). As a women-founded sponsor of the PWHL, Bravado Designs becomes the league’s official bra partner.
“Just as PWHL players push their bodies to the limits on and off the ice, we push our designs to ensure our bras move, adapt, and evolve with each woman’s journey — whether she’s growing a baby or competing as an athlete,” says Nicole McCasey, President of Bravado Designs. “This sponsorship brings together two industry forces united by a shared commitment to support and empower women as they pursue their best selves.”
"As a women-founded company, Bravado Designs embodies our commitment to creating space for women in the business side of sports,” said Chelsea Purcell, PWHL Sr. Director of Corporate Partnerships. "This partnership enables our athlete to look and feel great when they’re on and off the ice.”
As part of the alliance, Bravado Designs will have prominent branding across all six PWHL arenas. Fans in Canada will have the opportunity to engage with the brand through dedicated pop-ups and activations. Additionally, Bravado Designs will engage in player partnerships that highlight the shared values of strength and determination.
Bravado Designs and the PWHL share an unwavering commitment to supporting women as they evolve and grow by instilling confidence and empowerment.
Bravado Designs
Founded in 1992, Bravado Designs has become a global leader in the intimate apparel industry by designing bras and apparel that celebrate and support women through all life stages. From maternity and nursing to everyday essentials, Bravado Designs is dedicated to creating beautifully engineered, innovative, and comfortable pieces that adapt to women’s unique journeys. The brand has been featured in outlets such as The New York Times, Healthline, ELLE Canada, The Globe and Mail, Canadian Living, and more. Visit Ca.BravadoDesigns.com.
Professional Women’s Hockey League (PWHL)
The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. In 2024, the PWHL was recognized by Sports Business Journal as the Sports Breakthrough of the Year and received the top position in the first-ever Canadian edition of the Harris Poll, which ranks companies’ reputations. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.
PWHL, the PWHL Logo, and PWHL team names and logos are trademarks of the PWHL. © PWHL 2024. All Rights Reserved.
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